A lot of people get surprised when they learn that they can blog on Facebook. This doesn’t refer to placing a link to your blog post. You can actually publish blog post entries on Facebook. But you might wonder: What use would it be to blog on Facebook when I already have a dedicated website? There are plenty of advantages actually. Read on to find out how to create a blog on Facebook and why you should include it in your overall marketing mix.

Getting To Know Facebook Notes

Facebook Notes is one feature of Facebook that has been around since 2006. Unfortunately, it hasn’t received a lot of from the developers until recently. Notes is an app that works pretty much the way as a blogging platform. If you have used a content management system before, you should be familiar with how things work. Using Notes is a great option especially for people who haven’t created their own blog yet. It’s free, so no need to shell out money for domain registration and web hosting. Bloggers who have their own website already can still benefit from using Notes especially in terms of traffic generation.

How to Create a Blog on Facebook

You can find Facebook Notes by going to your home page and finding the Notes app on the left sidebar. Using the search bar and entering “Notes” can also lead you to the app. You will then see a simple word document, much like how your word processor looks like. What stands out the most is the simplicity of the interface. You can say that it’s so bare, with only a few options available to use. Don’t let this fool you, however. Notes has more than enough features to let you customize posts and share them to your friends.

Advantages Of Using Facebook Notes

As mentioned, Facebook Notes offers bloggers the opportunity to generate more traffic to their blogs. If you already have a website, you can publish posts on Notes from time to time especially when you want to promote to a specific audience. You can link back to your website to receive referral traffic. And as you may know, links can also help increase your organic rankings, which means more targeted traffic.

Those who are new to the blogging world can also benefit a lot from using Notes. Since all you need is a Facebook account, you don’t have to worry about any initial investment. You can also receive a lot of traffic even if you’ve just started blogging, something that you might not be able to achieve with a self-hosted website. It takes time to build a large following, but blogging on the biggest social media site gives you the opportunity to share your content to their built-in audience. You also have the option of adjusting your privacy settings so you can control whether you want to share your posts on public or with your friends only.

This isn’t to say that you should forget about your site and focus solely on using Facebook for blogging. What you should do is to continue working on your blog while promoting it through your posts on Facebook Notes. This can be useful especially if you tend to write longer blog posts.

There are also a lot of reports circulating the social media community that Facebook has a lot of things in store for their Notes application. This should make Notes more popular among bloggers, journalists and ordinary users of the social platform. After many years of staying behind the curtains, Facebook Notes now gets the spotlight with plenty of bloggers discovering its benefits in terms of traffic generation.

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